CG Elementum AG becomes new sleeve partner of Hertha BSC
CG Elementum AG is now the new official sleeve partner and exclusive partner of Hertha BSC. The company logo of CG Elementum AG adorns the left sleeve of the Hertha team at all Bundesliga and cup matches.
The partnership with the developer of ecologically and energetically forward-looking real estate is initially set for three seasons until June 30, 2025 and, in addition to the jersey presence, includes a variety of other advertising rights such as LED perimeter advertising on the first and second rows in the form of a so-called “PowerPack.”
“As a company headquartered in Berlin, we want to set an example and are very pleased to be present with the CG Elementum logo on the left jersey sleeve of the Hertha professionals,” explains Christoph Gröner, CEO of CG Elementum AG, adding, “We also see the partnership as an expression of our long-standing ties with Hertha BSC and great appreciation for the club, its fans and all its employees.”
Thomas E. Herrich, Managing Director of Hertha BSC, emphasizes, “In the course of the very trusting and cooperative discussions, we were able to convince CG Elementum to expand its existing commitment to Hertha BSC. This gives us a strong, reliable partner at our side who will accompany Hertha BSC’s path as a sleeve partner in the coming years.”
“It’s a great sign to start the new season with CG Elementum as our sleeve and exclusive partner,” added Thorben Jeß, Vice President Team Hertha BSC SPORTFIVE. “We’re delighted that we’ve been able to take our trusting cooperation with this long-standing partner to a new level.”
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